Michelle is currently a Freelance Copywriter in the Los Angeles Area.
Previously, Michelle worked at the Forever 21 corporate headquarters in California where she copy-wrote and edited for their eCommerce site. Occasionally she wrote copy for YouTube videos and creative copy for new in-house projects. Michelle managed the plus size copy division and co-managed the branded beauty and branded home divisions on the company's eCommerce website.
Before moving to the L.A. area Michelle worked in San Diego at Taylor & Pond, which consisted of assisting the social media team with content creation on all social media platforms, and blogs for various beauty and beauty health clients. Her clients consisted of Bio-Oil, LAB2 Beauty, Minx Nails, SensatioNail, etc. She produces product photography and helped assist with graphic creation for various clients. Michelle also copy edited various items and documents for the company. On a daily basis she did account management tasks for various clients: build calendars, creating visually simulating PowerPoint presentations, and reports. Michelle regularly pitched to beauty influencers and bloggers, and prided herself on building relationships with them.
Before moving back to California Michelle worked and studied in New York City. She worked with the lifestyle PR team at Havas Formula where she assisted with pitching, client relations and administrative tasks for '47 Brand, Soda Stream & other food and kitchen wear brands.
Michelle also worked with the Lippe Taylor agency in New York City as a Media Relations Intern. She assisted with PR tasks for clients in beauty, beauty health and fashion: Revlon, Botox, Paul Mitchell, Tees by Tina, etc. Before that she was involved in a client project conjunctive with Lippe Taylor and CynoSure. In this assignment, she managed a team that delivered media ideas to the aesthetic beauty company, delegated tasks to each member, and managed the team’s time accordingly. This role allowed her to exercise creative abilities to convey the needs of the client by implementing her design and advertising skills.
During the client project at Lippe Taylor, Michelle was also a Media Relations Intern at Tory Burch where she helped assist the PR department with international and domestic tasks. Michelle prepared materials for the PR department meetings with Tory Burch. Michelle also kept track of media clippings, fashion week press coverage and kept track of runway samples through an online system similar to Fashion GPS.
Michelle is also skilled in fashion design, graphic design and photography. In 2009 she was a featured designer in the Liquid Runway show in San Diego, CA. Michelle has had experience designing graphic art work for two fashion industry employers, and has experience with digital and film photography.
Copywriter at Freelance
June 2018 – Present Los Angeles, CA
Copywriter & Editor at Forever 21
Aug 2016 – Jan 2018 Los Angeles, CA
Social Media Assistant / Content Creator at Taylor & Pond
Nov 2016 – Feb 2016 San Diego, CA
Assistant Account Manager at TAG Worldwide
May 2015 – August 2015 New York, NY
Public Relations Assistant at Havas Formula
March 2015 – April 2015 New York, NY
Media PR Intern at Lippe Taylor Inc.
Aug 2014 – Jan 2015 New York, NY
High-Fashion Media PR Intern at Tory Burch
Jan 2014 – April 2014 New York, NY
Product Development Assistant at DeAnda Design
08/2011 – 11/2011 San Diego, CA
M.S Public Relations and Corporate Communications at New York University
09/2012 – 05/2014 New York, NY
BFA in Fashion Design at The Art Institute of California-San Diego
01/2007 – 09/2009 San Diego, CA
Liquid Runway Groups
IT Fashion Show San Diego, CA
Designed six looks and styled them.